Digital marketing consulting for place brands & tourism

Vetrano
Digital marketing

I help place brands drive economic growth and responsible tourism with digital marketing

DIGITAL CONSULTING FOR PLACES

 Personalized support for place marketing teams striving to attract target audiences, drive meaningful digital results, and showcase impact to stakeholders.

CORE SERVICES

Marketing Strategy

Building strategic, multi-channel marketing plans that maximize resources and drive meaningful, measurable results.

Digital Advertising

Crafting and implementing results-focused ad campaigns to engage niche audiences across multiple touchpoints.

 

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SEO & GEO


Helping place brands appear higher on search engines and in AI responses during critical phases of location and travel research.

Data & Analytics

Harnessing data to tell a story and showcase impact through advanced measurement, data visualization and custom dashboards

Hi, I’m Brianna Vetrano.

For over a decade, I’ve helped place organizations build effective digital strategies and use their data to tell a story.

I’m passionate about this industry and believe in the power of digital marketing to drive meaningful, measurable growth for regions around the world.

As a consultant, I combine data-driven planning and advanced technical skills with deep industry knowledge to build custom, results-focused digital programs that attract visitors, talent and location decision makers.

Learn more about my background and services below.

 

85+

Regions & Orgs Supported

20+

Tools & Platforms Mastered

10+

Years of Industry Experience

$1K – $1M

Budget Levels Managed

PAIRING DIGITAL EXPERTISE WITH INDUSTRY BEST PRACTICE

Skip the place branding learning curve. Tap into my extensive experience leading digital strategies across place marketing & tourism focus areas.

  • Destination Marketing
  • Economic Development & FDI
  • Talent Attraction
  • MICE & Business Events
  • Travel, Tourism & Hospitality

A PROVEN TRACK RECORD

I’ve had the pleasure of helping 85+ organizations and agencies across the industry implement strategic, data-focused digital solutions.

SAMPLE OF CLIENTS 

CASE STUDIES

Tour Cayuga County
Digital Strategy, Paid Social, Paid Display/Video, Analytics

Arlington Economic Development
SEO, Google Ads, Analytics 

Visit Boulder
Creative Annual Reporting & Additional Digital Support

Luxury Tour Operator
Digital Advertising, SEO Counsel, Analytics Configuration

TESTIMONIALS

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Linda Keens

Web Manager - Arlington Economic Development

“one of my best decisions”

Hiring Vetrano Digital was one of my best decisions! Brianna’s expertise in economic development, coupled with her digital marketing experience, make her an invaluable resource. Thanks to her, we saw huge improvements in our rankings and organic traffic, as well as excellent Google Ad returns. And, on top of all that, she’s proactive, responsive and just plain easy to work with.

Fabia Imhof

Project Manager - Switzerland Convention & Incentive Bureau

“her ability to understand our clients”

Working with Brianna on multiple LinkedIn and Google Ads campaigns has been a great experience. She’s reliable, responsive, and brings a deep understanding of digital marketing strategy. What really sets her apart is her ability to understand our clients as she knows how to craft the right messages and target them effectively. With her industry background and insight into our audience, she’s helped us run impactful, well-structured campaigns. Brianna has been a trusted and valuable partner to us.

Tiffany Tate

Talent & Strategic Projects Manager - Move Upstate SC

“treats our goals like her own”

From day one, Vetrano Digital has approached our region’s talent marketing goals with strategic clarity, creativity, and organization. Brianna understands our audience and uses that knowledge to tailor our messaging and proactively monitor our campaigns, allowing us to consistently reach our marketing KPIs. Brianna isn’t just a vendor, she’s a valuable extension of our team who treats our goals like her own.

Karleen Lewis

Director of Marketing - Visit Boulder

“an extension of my marketing team”

Brianna is so reliable, creative and knows her stuff when it comes to marketing for destinations. Brianna helped execute on a high-priority and time-sensitive campaign by crafting a smart strategy, developing engaging content and managing a vendor to ensure deliverability. Her organization and communication only added to the success of the project. Working with Brianna feels like having an extension of my marketing team, for which I am grateful.

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See More Testimonials

FOLLOW ALONG ON LINKEDIN

Connect with me on LinkedIn to stay updated with place marketing insights, updates, and the #DigitalTipsForPlaceBrands series.

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