LUXURY TOUR OPERATOR:
ADVERTISING ON SOCIAL & SEARCH
DRIVING BOOKINGS FOR PERSONALIZED LUXURY TOURS THROUGH SOUTH AMERICA
Google Search Ads
Search Engine Optimization (SEO)
GA4 & GTM Configuration
Website UX Counsel
tCombining expertise in crafting meaningful, immersive journeys through South America with their mission to promote sustainable tourism and support local economies, this Peru-based luxury tour operator was driving positive impact across the continent.
To continue expanding their reach, the team was looking for a partner to help build and implement an effective digital strategy. They had run paid campaigns in the past, but felt that their previous efforts had little ROI; producing high volumes of traffic, but few quality leads.
The organization also wanted to ensure that the new website they were building was fully optimized for SEO and built around the keywords that their niche target audience was searching.
Vetrano Digital crafted and launched multi-channel paid media program focused on driving quality leads, as well as built an SEO strategy focused on high converting search themes.
HIGH LEVEL IMPACT
Increased both quantity and quality of leads for luxury tour services
Lowered the cost per acquisition for booking inquiries
Drove targeted travelers to request quotes, subscribe to enews & download guides
Configured analytics & reporting to track ongoing engagement & ROI
Drive bookings for personalized luxury tours
Increase brand awareness among key audiences
Measure & showcase meaningful engagement and ROI
Optimize the newly launching website for key search terms
Reduced cost per lead acqusition
Quality Leads Over six months
Increase in paid ads conversion rate
Increase in search ad clickthrough rate
Paid Search Program
Launching a paid search campaign focused on attracting and converting U.S. audiences researching private tours through South American destinations.
Paid Social Advertising
Targeting and retargeting specific targeted audiences boost brand awareness and drive interest around the company’s custom luxury tour services.
Analytics Configuration & Custom Reporting Dashboard
Setting up advanced analytics tracking and a custom digital dashboard to tracking of booking events and other strong engagement actions across the website.
SEO Strategy & Counsel
Identifying the high-value terms being searched by luxury travelers and building an SEO strategy for the company’s new website.