CASE STUDY:

Multi-Channel Strategies for Luxury Tours

Driving Quality Leads for Impact-Focused South American Tours

Services Provided

Google Search Ads
Meta Ads
Search Engine Optimization (SEO)
GA4 & GTM Configuration
Reporting Dashboard
Website UX Counsel
Staff Training

This award-winning luxury tour operator supports local economies and promotes responsible tourism through their handcrafted immersive South American journeys.

To attract a higher number of quality leads, the team was looking for a partner to build and implement an effective digital strategy. They had run paid campaigns in the past, but felt that their previous efforts had little ROI; producing high volumes of traffic, but few quality leads.

They also wanted to ensure that the new website they were building was fully optimized for SEO and built around the keywords that their niche target audience was searching.

Vetrano Digital crafted and launched multi-channel paid media program focused on driving quality leads, as well as built an SEO strategy focused on high converting search themes and configured Google Analytics to help them measure success.

 

 

 

HIGH LEVEL IMPACT

Increased both quantity and quality of leads for luxury tour services

Lowered the cost per acquisition for booking inquiries

Drove targeted travelers to request quotes, subscribe to enews & download guides

Configured analytics & reporting to track ongoing engagement & ROI 

PROGRAM GOALS

U

Drive bookings for personalized luxury tours

Increase brand awareness among key audiences

Measure & showcase meaningful engagement and ROI

Optimize the newly launching website for key search terms

THE NUMBERS

30%

Reduced cost per lead acqusition

180

Quality Leads Over six months

40%

Increase in paid ads conversion rate

67%

Increase in search ad clickthrough rate

KEY ELEMENTS

Paid Search Program

Launching a paid search campaign focused on attracting and converting U.S. audiences researching private tours through South American destinations. 

Paid Social Advertising

Targeting and retargeting specific targeted audiences boost brand awareness and drive interest around the company’s custom luxury tour services. 

Analytics Configuration & Custom Reporting Dashboard

Setting up advanced analytics tracking and a custom digital dashboard to  tracking of booking events and other strong engagement actions across the website. 

SEO Strategy & Counsel

Identifying the high-value terms being searched by luxury travelers and building an SEO strategy for the company’s new website.