Case Study:

 

Visit Boulder Data Storytelling

Showcasing Visit Boulder’s Impact Through Creative Annual Reporting

Services Provided

Annual Report
Showcase Video
Email Marketing
Google Ads

After a year filled with big wins for Boulder, the team at Visit Boulder was eager to showcase the impact of their work to their stakeholders and city officials. With some important initiatives on the horizon, the team wanted to take their annual reporting to a new level.

Vetrano Digital partnered with Visit Boulder tell the story of the team’s work and the impact on the community through two creative formats:

Stakeholder Showcase Video:
“Celebrating a Year of Impact”
(12 minutes)

Official 2023 Annual Report
(35 pages)

Both the annual report and showcase video highlight work from every division of Visit Boulder, from visitor services to digital marketing. Keep scrolling to learn more about each report and other ways that Vetrano Digital has supported Boulder.

TESTIMONIAL

Brianna is so reliable, creative and knows her stuff when it comes to marketing for destinations. Brianna helped execute on a high-priority and time-sensitive campaign by crafting a smart strategy, developing engaging content and managing a vendor to ensure deliverability. Her organization and communication only added to the success of the project. Working with Brianna feels like having an extension of my marketing team, for which I am grateful.

Karleen Lewis

Director of Marketing & Communications, Visit Boulder

ANNUAL REPORT

Using data and content provided by the Visit Boulder team, Vetrano Digital designed an Annual Report that highlighted year-over-year growth, digital metrics, major events and much more. The report met all of the guidelines required by the City while also helping the Visit Boulder team showcase themselves and their successes in a visual and digestible way.

Below are sample pages from the 35 page report.

Showcase Video

Visit Boulder wanted a creative, memorable way to spotlight their work and results to their board members and City Council stakeholders. Using a script written by the Visit Boulder team, Vetrano Digital built a showcase video filled with images and videos from the year’s initiatives and utilized AI technology to narrate the voiceover and add captions for accessibility.

Below is a one minute preview of the video:

Additional Support for Boulder

Over the years, Vetrano Digital has supported Visit Boulder across a variety of initiatives. Whether looking for strategic digital expertise or an extra set of hands during busy periods, the team has a trusted on-call partner ready to assist. Below are examples of other projects Vetrano Digital has supported for Boulder.

Email Marketing for Citywide Welcoming & Belonging Program

Creating email strategy and copy to support Visit Boulder’s Welcoming & Belonging hospitality certification initiative.

Over five months the campaigns drove program sign ups among community business owners and encouraged frontline workers to complete their certifications.

Google Ad Campaigns Promoting Hotel Deals

Building campaigns and writing ad copy for Visit Boulder’s Winter Hotel Deals Google Ads campaigns.

The ads engaged national users searching for affordable winter vacations and connected them to deals from Boulder’s hotel partners. 

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